Anthony Skin
Founded in 2001, Anthony Skin has had a loyal customer base of millennial - Gen X consumers for several years. The biggest challenge was spreading brand awareness and acquiring younger customers. In the past, Anthony Skin did not prioritize social media enough. I was tasked by the marketing director to create short-form videos and to design static content. Through these graphics, we wanted to play into masculinity while also educating men about the importance of skincare and wellness.
Clinical Skin
I was tasked to design a full page magazine ad for Clinical Skin, a luxury skincare brand.