Lani Lim

Summary

Creative and results-driven Graphic Designer specializing in email marketing, e-commerce design, packaging, and branding. Specializes in designing high-converting email campaigns and automated flows using Klaviyo, Figma, and Adobe Creative Suite, with a strong focus on performance-driven design. Proven track record collaborating with brand managers and marketing teams for DTC brands such as Fit & Lean, Maximum Human Performance, MuscleMeds, bioClarity, Anthony Skin, and Universal Yums, delivering visually engaging, on-brand content that drives clicks, conversions, and revenue. Highly organized, detail-oriented, and skilled at thriving in fast-paced, collaborative environments. 

Experience

APR 2024 - PRESENT

Maximum Human Performance - Graphic Designer

• Developed print-ready packaging designs within specified dieline guidelines for all 3 brands (Fit&Lean, Maximum Human Performance, and Muscle Meds)

• Collaborate with marketing managers to create thumb-stopping emails, Amazon A+ content, website assets, social media content, and Meta ads

• Communicate with label manufacturers to ensure high quality printed labels

• Create print material such as postcards, flyers, and event banners

• Ensure adherence to FDA regulations
  

MAR 2023 - NOV 2023

Universal Yums - Jr. Graphic Designer / Marketing Designer

• Designed and produced 5+ high-performing email campaigns per day, collaborating closely with the Email Marketing Manager to ensure quality and consistency

• Created conversion-focused email templates using Klaviyo, Figma, Illustrator, Photoshop, and After Effects

• Developed animated emails and motion graphics to enhance engagement and click-through rates

• Executed A/B testing and leveraged performance data to iterate on designs and optimize campaigns

• Designed social media ads and static content, maintaining brand cohesion across channels

• Illustrated and designed feature pages for educational booklets, adding creative visual storytelling

• Edited and prepared product images for e-commerce and Amazon listings, ensuring visual consistency
  

NOV 2021 - MAR 2023

SKYLINE BEAUTY GROUP - Graphic Designer

• Designed email campaigns, social media ads, and social media content for skincare/beauty brands bioClarity, Anthony Skin, and Shaveworks.

• Created Amazon A+ content and optimized product imagery

• Built website mockups and collaborated with developers on UX improvements

• Designed and updated product packaging

• Assisted with photoshoot direction and photo retouching

• Developed Canva templates for internal marketing teams

MAY 2021 - OCT 2021

Laural Home- Assistant Graphic Designer

• Managed Shopify website content and product visuals

• Designed email campaigns and promotional graphics

• Produced home goods such as pillows, tablecloths, and bedding using licensed art

• Created product mockups and packaging inserts

• Coordinated with overseas manufacturers on production

• Prepared bulk product uploads and maintained inventory visuals

JULY 2019 - Aug 2020

Curbngo, Paramus NJ - Graphic Designer

• Built the Curbngo brand identity, developing a cohesive visual system for all marketing and product materials

• Designed social media ads and brand identities for clients in restaurants and retail, ensuring cohesive visual identities across all platforms

• Assisted in website design using Wix and layout creation to enhance user experience and brand presentation

• Created motion graphics and informational videos using AfterEffects to support marketing and promotional campaigns

• Collaborated with developers to produce graphics and visual assets for Curbngo products, ensuring consistency across digital and print materials

• Designed presentation decks to effectively communicate brand concepts and marketing strategies

FEB 2019 - AUG 2019

Miskowski Design, Hoboken NJ - Graphic Design Intern

• Supported senior designers with tasks including photo editing, website asset management, and creation of social media graphics in an agency setting

• Conceptualized, storyboarded, and animated interactive mobile advertisements using AfterEffects to enhance engagement

• Maintained and enforced visual identities for major brands such as Walmart, Mars, and Roku

• Organized and prepared design assets and image libraries to streamline team workflows and ensure consistency
  
  

APRIL 2020 - PRESENT

FREELANCE DESIGN

• Created branding and visual identities for small businesses, ensuring cohesive and professional design across all touchpoints

• Designed and developed websites on Shopify, WordPress, and Squarespace, focusing on user experience and conversion

• Produced original illustrations, motion graphics, and digital content to enhance marketing campaigns and online presence

• Collaborated with other designers and copywriters to deliver integrated, high-quality creative projects

Education

Feb 2024 Not Yet Completed
Designlab UX Academy
UI/UX Design

Skills

Adobe Creative Suite (Photoshop, Illustrator, InDesign, AfterEffects), Figma, Google Suite, Microsoft Office, Traditional & Digital Illustration, WordPress, Shopify, Wix, Squarespace, basic HTML/CSS, Typography, Motion Graphics, Video Editing, Print Production